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Feasibility studies and market analysis

Together with cost planning, a feasibility study is at the heart of the viability of your project, and provides information that is critical to its successful design and operation.

We analyse demographics and evaluate potential market penetration, projected visitor numbers, dwell time, spending habits, competitors and catchment to give you projected attendance and spend  figures, resourcing requirement and forecasted return on investment, all based on real information.  From this research and analysis, robust five year financial projections can be prepared to establish the financial viability of the scheme.

A feasibility study should also inform the mix and size of the proposed facilities, activities, rides and experiences.  It will help you to be confident that you’re meeting a market need.